2000/2025 Happy Birthday Superstudio Più
HAPPINESS – 25 YEARS OF HAPPY DESIGN AT SUPERSTUDIO PIÙ
Let’s start with a reflection. Twenty-five years after its inception – starting from Superstudio Più on Via Tortona – the event that has evolved into today’s widespread Milano Design Week across the city’s districts, what has design become? It has transformed from a commercial gathering exclusively for architects, designers, creatives, buyers, sellers, manufacturers, real estate developers, and other industry professionals into a grand, popular festival that, in addition to the above, attracts crowds of enthusiasts, explorers, students, curious visitors, and even entire families.
In our view, Milano Design Week has become not only the most vibrant, international, democratic, sustainability-conscious, and visionary week of the year, but also the most joyful, intriguing, and even playful event—one that dispenses fragments of pleasure. Beyond furniture, objects, and AI-integrated devices, it now draws in creatives and brands from outside the traditional design sector—from automotive to fashion, food, beauty, and even student and artist projects. A broader landscape full of promise, for both the present and the future. Often directly engaging with consumers, who eagerly anticipate and embrace it.
Happiness. That’s the key word—a word that encapsulates hope and beauty. In these dark and uncertain times – post-Covid, amid wars, economic crises, geopolitical shifts, and unpredictable trade tariffs – happiness is something we all need, even just a little, at least in our homes, in the spaces we live in, in our everyday gestures. Happiness – embedded in products, evident in installations – is the challenge we posed to those wishing to participate in this year’s edition of the Superdesign Show at Superstudio Più on Via Tortona, a historic venue that, once again, sets trends—or at the very least, reflects our desires.
Happiness. As our theme of the year. As HAPPINESS, the manifesto identified through an exclusive lettering design by graphic artist Daniele Cima, where each letter is conceived as a small work of art. As the guiding thread of the exhibition, visually marked by the radiant yellow chosen by art director Giulio Cappellini. As a grand thank you to the protagonists of Made in Italy, who have been with us throughout these 25 years and now return in an exhibition featuring their unforgettable pieces.
As the spectacular show staged once again by Lexus, centered around the automobile. As the immersive emotions to be experienced through nature, explored via FORUM8’s 4.0 technology. As the concept of well-being narrated through Geberit’s virtual aquatic experience. As a curated selection of “the other world”—that far-East (China, Japan, Hong Kong, Thailand), so rich in ideas blending tradition and innovation. As the “happy objects” that tell stories of unexpected creativity and bring a smile to our faces. As “The Tree of Life”, a gigantic textile sculpture, fresh from the 2024 Venice Biennale, created by artist Carla Tolomeo.
With over 70 designers from 10 nations, the participation of 3 continents, and the presentation of more than 20 projects, this year’s international, collective event reaffirms itself as a must-attend occasion for anyone looking to explore the latest trends and future visions of design. We are delighted to have this edition introduced by Francesco Morace, sociologist, essayist, and founder of Future Concept Lab, who will share insights on Happiness and us.
SUPERSTUDIO PIÙ – Via Tortona 27 – Milan
April 7-12, 11:00 – 21:00 | April 13, 11:00 – 18:00 (Registration required)
A MOSAIC OF HAPPY PROJECTS:
The event hosts a wide variety of exhibitors, each bringing their own original contribution to the design landscape and their unique interpretation of Happiness.
Acmé – “Ode to everyday things”: a series of objects that blend innovation and craftsmanship, transforming each element into a true work of art. The exhibition space enhances every detail, evoking a meeting of sacredness and lightness through carefully chosen fabrics and color palettes.
German National Tourist Board – “Cultureland Germany: a Design Journey”: a multimedia experience celebrating German design, featuring iconic pieces like Peter Keler’s Cradle, alongside more contemporary creations.
FLYING FLEA BY MATTIA BIAGI – “Motototem”: a motorcycle-sculpture where materials such as travertine, glass, and aluminum merge to transcend traditional aesthetics, elegantly and harmoniously connecting motorcycles with nature.
FORUM8 – “Empowering Happiness Through Web 4.0”: a project that addresses natural changes and challenges, offering solutions and redesigning spaces through cutting-edge, immersive systems-even taking visitors on a journey to the Moon with innovative technologies.
GPJ Japan / Yutaka / ONEFABRICA – “Happiness One-fab objects f(x)=?”: an installation that embraces the chaotic essence of joy through the ever-changing movement of a double pendulum, capturing harmony within disorder.
Habits Design – “Light Bites”: interactive tableware that reacts to food and gestures with light variations, creating a connection between perception, emotion, and conviviality.
Hsiang Han Hsu per Cappellini – “X Possibilities”: an installation derived from the “X Table System” modular table collection, inviting visitors to reflect on the endless possibilities of extending nature within industry and art.
Istituto Marangoni Milano – The School of Design: – “Sensitive Space”: a project exploring the future of living, featuring intelligent and interactive spaces where design and technology merge to create dynamic and immersive environments.
LAPILLI (in collaboration with FoodDesignStories) – “The Yellow Room”: a promenade divided into three key areas of happiness—from the construction site, through the garden, to the materials library, where lava stone gives tangible form to this emotional state.
Letright – “Ombra Smart Pergola”: inspired by the timeless proportions of ancient Greek architecture, this product enables year-round outdoor living with negative carbon emissions, thanks to a seamless fusion of eco-friendly materials and advanced technology.
Niklas Jacob – “Funnyture”: a collection of furnishing elements that explores the boundary between design and communication, creating a playful experience through the relationship between meaning and object. From a lip-shaped armchair inspired by the Rolling Stones’ logo to Couch Potato, a piece that critiques contemporary sedentary lifestyles.
Nikolaus Bagnara – “Hope”: three distinct spaces, each corresponding to a different emotional state, guide visitors on a journey of self-discovery from darkness to rebirth.
SOGIMI – “Flying”: an in-house Superstudio project, located on the first floor above the main hall. Sogimi, an innovator in the field of plastic materials, has entrusted artist Davide Dall’Osso with the task of creating beauty from production waste, using scraps as the foundation for his sculptures.
WOHL HUTTE (in collaboration with SAMNICON, TEASTE IT e FATE INDUSTRIES) – “Bagliore”: a tea-room designed to welcome visitors into the modern Japanese lifestyle. The Shizuoka tea from Teaste88 it meets contemporary craftsmanship in a space specially designed to offer a refined tasting experience of this ancient beverage.
