Tips and tricks for musicians and independent artists in the UK music industry

There are no fast fixes to growing fans, but working at it solidly over time will build yourself an honest and organic fanbase that will increase as you do. Make sure all of your bases are covered, have up to date profiles on Facebook, Instagram, Twitter, Tiktok, Snapchat, Caffeine and also make sure you take advantage of SoundCloud, Reverbnation and Bandcamp.

All of these free tools will gain you new fans, and over time, the hard work will pay off. It is vital to make sure you have the same name on each of your pages. You are a brand and having the same @’s, hashtags and photo’s on your social media pages makes you easily identifiable across the board. Seeing a familiar photo when people are searching will make you stand out from the crowd as instantly recognisable.

Create a mailing list:

Having a mailing list and forming a communication for a group of people 
who can not wait to hear about what you will be doing next is invaluable 
to growing your brand! Start building it today; start now!It’s that important! Post links on social media to your mailing list and make sure to collect email addresses from fans at shows too. 

Every email address can really add up, and by the time your next release is ready, you will already have a solid group of people who actively want to hear about it.

Make sure you post regularly too (nobody likes to be left hanging), and reply to people who take the time to connect to you.

Other Great Resources

Songtradr
Songtradr provides a platform for artists, labels, publishers and libraries
to connect with global licensing opportunities from film, tv, brands, ad
agencies, music supervisors, and more. It has a database that now contains over 450,000 artists, songwriters and catalogues from over 190 countries, while the firm’s licensees include the likes of Netflix, NBC Universal, Microsoft and Disney.

Also, Songtradr offers artists distribution to a wealth of digital platforms
– while allowing these acts to keep 100% of their streaming royalties.
There is a free option, and the paid is relatively cheap. It is easy to use,
making it a good choice for both buyers, musicians, and producers.

Unsigned guide:
The Unsigned Guide has been around for years. It used to come in a
yellow pages style book thick enough to be used as a doorstop. Is there
still a place for the unsigned guide in 2020? Yes, we believe so.

It is currently £5.99 a month (cancel anytime), and that gives you access to Managers, Record Labels, Bookers for gigs, Press, Distribution,
Designers, studios, Publishing and sync, and much much more.

Thousands of useful contacts that musicians in every genre need to
make progress are found here. It has always been a great resource for
musicians and continues to be in 2021.

Bandsintown:
Bands in Town is also an excellent resource for musicians. There are
currently over 530,000 artists on Bandsintown which shows its
popularity. It allows you to promote events, reach more fans, and sell
more tickets. You can communicate with fans to engage your audience and collect RSVPs. Manage Multiple Artist Pages, and they have a Bandsintown chart which ranks of the top artists based on a formula blending tracker
growth and fan engagement too.

PosterMyWall
We are not all gifted Graphic Designers, and PosterMyWall is great for
promotion if you that’s the case. They offer hundreds of free templates
to create poster artwork for your next gig or tour.

Promotion and visuals are essential to promoting your next project.
PosterMyWall offers professionally crafted, easy to customise, and many
themes to choose from!

I sincerely hope that this article has reignited your fire to succeed and pointed you in the right direction of ways to help you progress and grow your career in Music. We aim to provide helpful tips in future to aid you further.

Ph. by Hilary Clark

Arianna Caracciolo